References
From pharma to biotech: Already trusted by leading companies — could you be next?
Medical Advisory – End-to-End NIS Management
Onkologie - Adjuvante Therapie bei moderat myelotoxischer Chemotherapie
Objective
“Providing optimal conditions to drive a successful and efficient study outcome.”
- Design of a comprehensive study framework, including precise definition of the target population
- Strategic development of clear and measurable study objectives
- Professional preparation of the study plan and an efficient sample management strategy
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- High-performance database and statistical programming
- Development of a detailed and robust statistical analysis plan (SAP)
- Meticulous execution of all descriptive and inferential statistical analyses
- Coherent statistical evaluation and preparation of meaningful reports
- Continuous safety monitoring throughout the study duration
- Erstellung überzeugender Präsentationen sowie Publikation der Ergebnisse in peer-reviewten Fachjournalen
Internationales Brand Management (D-A-CH)
OTC Eye Care Products in „Dry Eye“
Objective
“Rethinking, transforming, and positioning the company’s core product group as a leading long-term market player.”
- Full responsibility for the holistic brand management of a successful product line comprising six established OTC products
- Strategic further development through targeted product line expansions
- Complete rebranding: modernization and realignment of the entire brand identity
- Leadership of creative processes: development of precise agency briefings and close collaboration with internal and external partners
- Launch of a new consumer product line and establishment of a strong market position
- Conceptualization and implementation of a medical training program for ophthalmologists
- Planning and execution of digital education formats including webinars and online trainings
- Staff training to strengthen brand expertise
- International reporting system to support performance management
Brand Management
Oncology – Pancreatic Carcinoma
Objective
“Strategic in-licensing of an oncology product line to position the company within a new and dynamic market environment.”
- Comprehensive responsibility for strategic brand management
- Rebranding of the product line: full modernization, sharpened positioning, and complete redesign of the brand presence
- Development and successful implementation of a medical training program for specialists at oncology centers
- Redesign of a comprehensive therapy guide based on current Clinical Practice Guidelines (CPGs)
- Analysis and benchmarking of published studies, including expert interpretation of results and preparation of key data for presentation and promotional materials
Medical Advisory – End-to-End NIS Management
Ophthalmology – Age-Related Macular Degeneration
Objective
“Strategically planned and successfully executed a national NIS involving over 2,500 patients in Switzerland, delivering valuable real-world evidence.”
- Design of a comprehensive study framework, including precise definition of the target population
- Strategic development of clear and measurable study objectives
- Professional preparation of the study plan and an efficient sample management strategy
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- High-performance database and statistical programming
- Development of a detailed and robust statistical analysis plan (SAP)
- Meticulous execution of all descriptive and inferential statistical analyses
- Coherent statistical evaluation and preparation of meaningful reports
- Continuous safety monitoring throughout the study duration
Internal Training Programs
Rare Diseases
Objective
“Design and implementation of scientifically grounded training modules, along with delivery of practical, hands-on employee training sessions.”
- Developed and optimized internal training materials to enhance learning effectiveness
- Designed and delivered hands-on training modules to accelerate skill development
- Led structured onboarding and training programs for new field sales teams