References
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Brand Management
Cardiovascular Diseases – Hypertension and Stroke
Objective
“Strategic repositioning and operational rollout of marketing measures”
- Full responsibility for strategic brand management
- Development of short- and long-term communication concepts
- Creation of visual and textual marketing materials
- Implementation of defined strategies with external partners
- Briefing of advertising agencies and budget management
- Training of field sales teams
Brand Management
Oncology – Pancreatic Carcinoma
Objective
“Strategic in-licensing of an oncology product line to position the company within a new and dynamic market environment”
- Full responsibility for strategic brand management
- Rebranding of the product line: full modernization, sharpened positioning, and complete redesign of the brand presence
- Development and successful implementation of a medical training program for specialists at oncology centers
- Incorporation of real-world data into a strategic communication plan
- Redesign of a comprehensive therapy guide based on current Clinical Practice Guidelines (CPGs)
- Analysis and benchmarking of published studies, including expert interpretation of results and preparation of key data for presentation and promotional materials
International Brand Management (D-A-CH)
OTC Eye Care Products in „Dry Eye“
Objective
“Rethinking, transforming, and positioning the company’s core product group as a leading long-term market player”
- Full responsibility for the holistic brand management of a successful product line comprising six established OTC products
- Strategic further development through targeted product line expansions
- Complete rebranding: modernization and realignment of the entire brand identity
- Leadership of creative processes: development of precise agency briefings and close collaboration with internal and external partners
- Launch of a new consumer product line and establishment of a strong market position
- Conceptualization and implementation of a medical training program for ophthalmologists
- Planning and execution of digital education formats including webinars and online trainings
- Staff training to strengthen brand expertise
- International reporting system to support performance management
Business Development
New Company Market Entry
Objective
"Acquisition of a Viable Product Portfolio for the Market Entry of a New Pharmaceutical Company"
- Market analyses to identify a profitable product portfolio for the hospital sector
- Comprehensive analysis of market trends for all available substances
- Identification of commercially viable registrations
- Establishment of contacts at the CEO level
- Contract negotiations
- Development of a transfer plan
Medical Advisory – End-to-End NIS Management
Oncology – Adjuvant Therapy in Moderate Myelotoxic Chemotherapy
Objective
“Providing optimal conditions to drive a successful and efficient study outcome”
- Design of a comprehensive study plan, including precise definition of the target population
- Strategic development of clear and measurable study objectives
- Professional preparation of the study protocol and an efficient sample management strategy
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- High-performance database and statistical programming
- Creation of a detailed and robust Statistical Analysis Plan (SAP)
- Thorough execution of all descriptive and inferential statistical analyses
- Conclusive statistical evaluation and preparation of insightful reports
- Continuous safety monitoring throughout the study duration
- Development of compelling study presentations and publication of results in respected, peer-reviewed journals
Strategic Marketing and Medical Advisory
Gastroenterology – Ulcerative Colitis
Objective
“Design and rollout of a nationwide roadshow”
- Design and planning of a sustainable pre-launch concept
- Development of a modern and unique information concept
- Joint engagement of all involved target groups (physicians, patient advocacy groups, patients)
- Involvement of affected patients as key information facilitators
- Country-specific adaptation of international communication guidelines
- Conceptualization and organization of a roadshow with therapy specialists
- Conceptualization and production of video and audio materials
- Collaboration with external agencies
Strategic Marketing and Medical Advisory
Oncology – Liver and Bile Duct Cancer
Objective
“Development of a strategic communication plan and a KOL engagement strategy”
- Analysis and regional mapping of relevant hospital departments for a new therapeutic area
- Identification of therapy-relevant hospital departments
- Identification of key opinion leaders and decision-makers in therapy
- Quantification of patient flows
- Development of a regional plan for future territory management
- Use of external databases and standardization of information
- Creation of an internal company database
Brand Management and Creative Design
Gastroenterology – Ulcerative Colitis
Objective
"Conception of an Integrated Campaign: Direct Marketing / Events / Personal Contact"
- Full responsibility for a strategic concept with high visibility potential
- Budget planning and control
- Concept development, copywriting, and graphic design for marketing execution
- Operational implementation of the integrated campaign
- Integration of alternative communication concepts in collaboration with the Vienna University of Applied Arts
- Organization of workshops and corporate events
Die Kampagne wurde mit dem DMA ECHO AWARD Awarded "Best of Europe" in the "Best Integrated Campaign" category.
Medical Advisory
Andrology – Erectile Dysfunction
Objective
“Development of a non-interventional study (NIS) as part of a product launch strategy”
- Design of a comprehensive study plan, including precise definition of the target population
- Strategische Ausarbeitung klarer und messbarer Studienziele (Adaption des IIEF-5-Bewertungssystems)
- Professional preparation of the study protocol
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- Development of a detailed and robust statistical analysis plan
- Planning of descriptive and inferential statistical analyses
- Integration of study access into the product launch marketing concept
Medical Advisory – End-to-End NIS Management
Rare Diseases
Objective
“Strategically planned and successfully executed a national NIS involving over 2,500 patients in Switzerland, delivering valuable real-world evidence”
- Design of a comprehensive study plan, including precise definition of the target population
- Strategic development of clear and measurable study objectives
- Professional preparation of the study protocol and an efficient sample management strategy
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- High-performance database and statistical programming
- Creation of a detailed and robust Statistical Analysis Plan (SAP)
- Thorough execution of all descriptive and inferential statistical analyses
- Conclusive statistical evaluation and preparation of insightful reports
- Continuous safety monitoring throughout the study duration
Internal Training Programs
Rare Diseases
Objective
“Design and implementation of scientifically grounded training modules, along with delivery of practical, hands-on employee training sessions”
- Developed and optimized internal training materials to enhance learning effectiveness
- Designed and delivered hands-on training modules to accelerate skill development
- Led structured onboarding and training programs for new field sales teams
Medical Advisory
Gastroenterology – Ulcerative Colitis
Objective
“Conceptualization of a non-interventional study (NIS) to support a successful product launch”
- Design of a comprehensive study plan, including precise definition of the target population
- Strategic development of clear and measurable study objectives
- Professional preparation of the study protocol and an efficient sample management strategy
- Comprehensive data management and development of an intuitive electronic case report form (eCRF)
- Development of a detailed and robust statistical analysis plan
- Planning of descriptive and inferential statistical analyses